Stop losing sales to broken links.

You probably don’t. Shopify’s admin doesn’t surface them — a URL only becomes a ‘redirect’ once someone notices and manually adds it. Every product rename, archive, collection restructure, or theme migration since launch can leave dead URLs behind — and they accumulate silently. The free plan runs a full scan so you can see your exact number before deciding whether to fix them.

Three things compound. (1) Lost sales: a shopper who clicks a dead link mid-browse usually leaves rather than searching for what they wanted, and ads pointing at a 404 still cost per click but convert at zero. (2) Search traffic: any backlink pointing at a dead URL stops passing its authority to your store, and Google spends crawl time on pages that no longer exist instead of the ones you want found. (3) Returning customers: anyone who bookmarked, saved, or shared the old link gets a dead end. None of it shows up in your admin, which is why it keeps piling up.

No. Every store starts in Suggest mode, where nothing on your store changes until you approve a fix. On Pro and Business you can turn on automatic fixes, which apply strong suggestions and add Shopify’s native redirects after each scan. In Suggest mode you can still approve every confident suggestion at once with Apply all ready. Either way every action is logged in History, and you can undo any fix in one click. You can’t undo a removal.

Ready to apply means the AI’s pick cleared the same confidence bar automatic fixes use before it changes anything unattended. Everything else lands in Needs review — including picks that point a dead link at a different kind of page, like a retired collection answered with a single product. Open any row to see the suggestion, its confidence, and the runner-up pages before you decide.

Shopify only handles redirects you tell it about. Relink actively finds the broken URLs you don’t know about across products, pages, blog posts, and collection descriptions — then uses AI to suggest the right destination for each one and creates a native Shopify redirect.

Relink is built for Online Store (Liquid) themes, where Shopify applies its redirects automatically. Relink reads your content through Shopify’s Admin API and installs standard Shopify URL redirects. A Hydrogen or custom headless storefront only follows those redirects if it was built to look them up, so check with your developer, or get in touch, before you rely on it.

Relink reads each broken link in context: the words in the link, the sentence around it, and what kind of page it pointed at (product, collection, page or post). It searches your live catalog for candidates, drops any page that is itself broken or is the page the link sits on, and picks the closest match by meaning, not just by similar spelling. Every pick comes with a confidence score. Only confident picks are applied automatically. A retired collection answered with a single product is never applied on its own, however confident the pick: on auto-fix the link goes to a safe fallback page instead, and is flagged for you to review.

No. Relink reads your content through the Shopify Admin API in the background, then checks each link with a lightweight request, the same kind a search engine’s crawler makes. That runs on our servers, not in your shoppers’ browsers, and nothing is added to your theme, so customers see no difference.

Yes — full CSV export of all redirects and their history at any time. If you cancel, your active redirects remain in your Shopify admin (we use native Shopify redirects, not a middleware layer).