Shopify 404 errors: causes, fixes, and prevention
404 errors signal broken links to Google and frustrate shoppers who land on dead pages. These guides cover every type of 404 a Shopify store encounters — soft 404s, hard 404s, product deletions — and how to handle each one correctly.
Redirecting 404 to Homepage on Shopify: Why It Hurts Your SEO
Redirecting all 404 errors to your homepage feels like a quick fix — but Google treats it as a soft 404 and your broken links remain unfixed. Here's what to do instead.
Customising Your Shopify 404 Page vs Actually Fixing Broken Links
A well-designed 404 page reduces bounce rate. But it doesn't fix the broken links causing visitors to land there in the first place. Here's what to prioritise and why.
Shopify 410 Gone: When to Delete a Page vs Redirect It
The 410 status code tells Google a page has been permanently removed with no replacement. Here's when to use it on Shopify, when to use a 301 redirect instead, and when a plain 404 is fine.
Shopify Soft 404s: What They Are and Why They're Worse Than Real 404s
Soft 404s return a 200 status code but serve content Google treats as not found. They're harder to detect than hard 404s and quietly suppress your Shopify store's rankings.
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