How it works
Broken links are silently
draining your SEO
Every broken link on your Shopify store is a quiet tax on your search rankings. Google uses your internal links to understand what your store is about, to distribute authority across your pages, and to discover new content. When those links break, you lose all three — often without ever knowing it.
Three ways broken links hurt your rankings
Understanding the impact helps you see why context-aware fixes matter — not just any redirect will do.
Topical Authority Erosion
Google evaluates your store's expertise by mapping how your pages connect. A product linking to a related collection builds a coherent subject map. Broken links fracture that map, and Googlebot ranks you lower for the keywords where you should be strongest.
Link Equity Leakage
PageRank — the authority that flows through your internal links — is real and finite. When a link points to a broken URL, that equity evaporates. Your most important product pages receive less authority than they should, directly suppressing their ranking potential.
Crawl Budget Waste
Googlebot has a limited crawl budget per day. Every time it follows a broken link and hits a 404, it wastes a crawl slot. That's a slot that could have indexed a new product. Stores with large catalogs are most at risk.
How AI makes the difference
Not all broken link tools are equal. The quality of the fix matters as much as finding the problem.
| Approach | What happens | SEO outcome |
|---|---|---|
| ✗ Doing nothing | Broken links accumulate as you add, remove, and rename products. Most merchants have no idea how many exist. | Ongoing authority loss and crawl budget waste. Rankings degrade slowly and silently. |
| ~ Manual fixing | You find broken links manually (or with a basic scanner) and redirect them to your homepage or a collection page. | Better than nothing, but generic redirects to the homepage preserve little topical authority. Google sees a weak signal. |
| ✓ Relink AI | AI reads the context of the broken link — the page it's on, the anchor text, the surrounding content — and finds the most semantically relevant live page in your store. | Topical signals are preserved. The replacement link makes sense to both Google and your customers. Authority flows to the right pages. |
Inside the scan → fix flow
Relink processes your store in the background — your storefront is never touched.
Scan
Crawl all products, pages, articles
Detect
Find 404s and broken targets
AI Analysis
AI reads context and finds best match
Fix
Fixes go live instantly
Built for Shopify stores
Every feature is designed around how Shopify stores actually work — products, collections, pages, and blogs.
AI semantic matching
Relink doesn't just find broken links — it finds the right replacement. The AI understands product categories, collections, and page context to suggest the most relevant live URL, not just the closest slug match.
Daily automated scans
New broken links appear every time you rename a product, archive a collection, or restructure your store. Automated daily scans catch breakage within 24 hours — before Googlebot does.
One-click bulk fixes
Apply AI-suggested fixes across dozens of broken links in a single action. No need to review and click each link individually. Fix your whole store in minutes, not hours.
Topical context-aware suggestions
The AI considers where the link appears — a product description, a blog post, a page — and uses that context to find a replacement that maintains the semantic relationship Google used to understand your store's structure.
Start protecting your rankings
Scan your store and see every broken link for free. Upgrade to let AI fix them automatically.