Every broken link is a quiet tax on your search rankings. Google uses internal links to understand your store, distribute authority, and discover new content. When links break, you lose all three — often without ever knowing it.
Understanding the impact helps you see why context-aware fixes matter — not just any redirect will do.
Google evaluates your store's expertise by mapping how your pages connect. A product linking to a related collection builds a coherent subject map. Broken links fracture that map, and Googlebot ranks you lower for the keywords where you should be strongest.
PageRank — the authority that flows through your internal links — is real and finite. When a link points to a broken URL, that equity evaporates. Your most important product pages receive less authority than they should, directly suppressing their ranking potential.
Googlebot has a limited crawl budget per day. Every time it follows a broken link and hits a 404, it wastes a crawl slot. That's a slot that could have indexed a new product. Stores with large catalogs are most at risk.
Not all broken link tools are equal. The quality of the fix matters as much as finding the problem.
Broken links accumulate as you add, remove, and rename products. Most merchants have no idea how many exist.
Ongoing authority loss and crawl budget waste. Rankings degrade slowly and silently.
You find broken links manually (or with a basic scanner) and redirect them to your homepage or a generic collection page.
Better than nothing, but generic redirects preserve little topical authority. Google sees a weak signal.
AI reads the context of the broken link — the page it's on, the anchor text, the surrounding content — and finds the most semantically relevant live page in your store.
Topical signals are preserved. The replacement makes sense to both Google and your customers. Authority flows where it should.
Relink processes your store in the background — your storefront is never touched.
Relink doesn't just find broken links — it finds the right replacement. Reads product titles, descriptions, tags, and historical SKUs to pick the right live page.
New broken links appear every time you rename a product, archive a collection, or restructure your store. Daily scans catch breakage within 24 hours — before Googlebot does.
Apply AI-suggested fixes across dozens of broken links in a single action. Fix your whole store in minutes, not hours.
The AI considers where the link appears — a product description, a blog post, a page — and finds a replacement that maintains the semantic relationship Google uses to understand your store.
Scan your store and see every broken link for free. Upgrade to let AI fix them automatically.