Shopify redirects: when, why, and how
301s, 302s, redirect chains, bulk redirects — redirects are how you preserve link equity when URLs change. Get them wrong and you silently lose the rankings you built. These guides cover every redirect scenario a Shopify store encounters.
Bulk URL Redirects on Shopify: The Manual Method and Its Limits
Shopify lets you import hundreds of redirects via CSV. Here's how to do it correctly — and why bulk redirects fix the symptom while leaving the actual broken links untouched.
Redirecting 404 to Homepage on Shopify: Why It Hurts Your SEO
Redirecting all 404 errors to your homepage feels like a quick fix — but Google treats it as a soft 404 and your broken links remain unfixed. Here's what to do instead.
Shopify 301 vs 302 Redirects: Which One to Use and When
Most Shopify merchants use 301 redirects for everything. That's usually right — but the cases where 302 is correct matter, and using the wrong one costs you link equity.
Shopify 410 Gone: When to Delete a Page vs Redirect It
The 410 status code tells Google a page has been permanently removed with no replacement. Here's when to use it on Shopify, when to use a 301 redirect instead, and when a plain 404 is fine.
Shopify Redirect Chains: What They Are and How to Flatten Them
Redirect chains happen when one redirect points to another redirect. Each extra hop loses link equity, slows your store, and frustrates Googlebot. Here's how to find and fix them.
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